Golden Rule

There has been countless references of late, in the media, to the Golden Rule. Most know it as, “Do unto others as you would have them do unto you.” I encourage my clients and all other businesses to take it farther. Keeping the attention and intention on the “do unto others” creates a total service base that allows the company serve not sell. When the marketing is delivered from a “let us help” voice with total commitment from management and customer service, the result is an atmosphere where relationships are fostered and continue to grow. Relationship marketing is part of Eso-Merit Marketing and is not new but the tools have changed and the ability to reach more potential clients keeps growing.  Always keep in mind that a healthy client makes for more stability in our own economic condition.

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KISS

Eso-Merit Marketing is often a very subtle approach that allows the true essence of an organization to come forth a little at a time.

When developing an internet presence KISS is a very important concept. Keep It Simple, Simon should be the first thought of small business owners as they begin their foray into internet marketing. It is very easy for the owner to be sold on bells and whistles like virtual agents and navigational overload that works about as well as the all the car commercials that get “TIVOed” during prime time. Your potential leads are searching with a purpose that is quite often specific. If your presence aligns with the search & allows easy access (Front Page) to what the visitor is searching for, congratulations, you have succeeded in your first step!

How to do this and what comes next is held by all those who practice Eso-Merit Marketing. To learn more about what this means to your business and how to develop lead generation that works, contact any Eso- Merit Marketing Specialist at  wwwoutinfrontmarketingservice.com.

The author, Eric Reese, is the owner of Out In Front Marketing and a certified Yoga Instructor. These offerings are a blend of esoteric teachings for every day life  that allow a chance to experience more than just a job. Eric creates and implements internet marketing campaigns for small and medium size businesses. He also speaks to groups of various sizes about internet marketing and business relationships. He can be contacted at outinfrontms@gmail.com.

Eso-Merit Marketing and the Road Best Traveled

How many roads must a man walk down, before you call him a man? These lyrics by Bob Dylan are easily recognized by the 50 plus crowd but I’m not so sure about the 35 and under crowd.  What do they mean to you? When we look into the mirror and we see the reflection do we see our true selves, our masks, or the mask of someone else looking back at us?

When building a marketing plan be certain to represent your intention in a genuine fashion. Using extreme depiction to wow your clients may bring notoriety but the energy will be short lived if the true spirit of the campaign is not based on the intentions of the company mission.  Part of the journey is walking those roads of deception. Understanding the ramifications of lost ideals in the name of green can only be fully understood when all the results are in.

The same holds true for the road less traveled. Witnessing the reach of each campaign is remarkable and the ability of the campaign to sustain itself is part of the principle that makes Eso-Merit Marketing mysterious when viewed from the outside. Learning the principles and following the heart of intention offer an amazing opportunity to break  free from the constraints of the traditional cycle of marketing deception and misdirection. Our government has mastered the traditional concepts and stands with many established business that will find more challenges lie ahead. Giving in to the light side will prove to be more fruitful. 

Our next issue will focus on a few well known companies that move with the flow of Eso-Merit Marketing principles.

The author, Eric Reese, is the owner of Out In Front Marketing and a certified Yoga Instructor. These offerings are a blend of esoteric teachings for every day life  that allow a chance to experience more than just a job.

Eso-Merit Marketing and email marketing stewardship

The first time I got an email from my own email address hawking little blue pills, I thought that the entire internet had been compromised. That was over 5 years ago and now that my company administers email marketing I understand the process of thought that would prompt the use of email capture and clone distribution.  The use of deceptive practices to warrant action is as old as the record of man. Email marketing is a medium that is inexpensive and powerful in its reach. Words create energy that is borne from thought. As stewards of this time in the development of mankind, there is a responsibility to act with intentions that are grounded in truth.

There is a primary approach that is easy to recognize and comes from many sources. Governments use it to control supply and demand. Marketers use it to prompt a call to action. Business uses it to inflate the price of products. The tactic of reference is False Scarcity. The emotion of prey is fear and when desire is highlighted, want becomes need and scarcity points to suffering. Being reminded that your last chance to buy the digitally remastered version of Bambi 5 will be Monday, until the next time the company decides to sell it is manipulative at best. However the resulting interaction with the universe will create a karmic event that must unfold over time.

Operating from the Eso-Merit principles will not only allow an infinite flow of service, but the product demand is raised as the result. The need to infiltrate, manipulate, and deceive no longer becomes a source of marketing strategy. The information delivered is truth from the perspective of the company.

The additional responsibility of sharing information freely becomes part of the equation when we realize that the development of our clients as contributors to the community will enhance the relationships that have been forged even as they grow. The use of email marketing as a tool for these purposes represents the understanding of the connection of thought to words and the stewardship of both.

The author, Eric Reese, is the owner of Out In Front Marketing and a certified Yoga Instructor. These offerings are a blend of esoteric teachings for every day life  that allow a chance to experience more than just a job.

Eso-Merit Marketing Binds with it the Core Value of Trust

The last few articles have revealed the principles of Eso-Merit Marketing as Truth, Service, Humility, and Gratitude. This article explores the cohesive element of Trust.

When on the path of Eso-Merit Marketing, the results can seem to come at an astonishing pace.  The difference however, does not lie in the activity but in the intention of the actions and the Trust that results will follow. Each principle builds a case for the universe to consider and the intention of the implementation of the principles triggers a chain reaction of choice that brings opportunity and broadens the reach of each campaign. The product or service becomes connected to the fundamentals of the company and as such receive merit based on association.

Mainstream marketing often uses deception, misdirection and self exaltation as the basis of its campaigns.  These methods are carefully tested and can offer attractive short term gains but not one of them can produce long term success. The pretty woman drinking the soda, the car sliding across the snow in perfect timing with two others, and the perfectly constructed hamburger with a bit of pickle, ketchup, and mustard viewable, are all examples of mainstream practice. An attempt to manipulate the emotional response of primal urges through irrelevant stimulus bombards every television viewer today. These viewers, some that have turned off their ability to discern and others that have developed a learned response, may be blind to the misinformation delivered by these marketing tactics. However, once the veil is pierced the true nature of the intention is revealed and the results are extraordinary.

When we learn to Trust the outcome of any campaign and allow it to stand on the merits of the intentions of its creation, we begin to see a change in our world. It often starts with the way we conduct our business. Interaction with our customers beyond the marketplace becomes commonplace. We become less reactionary and more proactive. We become more aware of our roles in the community. Our involvement in local or regional events become important parts of our company development.  All of these help to foster the principles of Eso-Merit based marketing and extend their reach into our daily lives.

In our next article, we will look specifically at email marketing and the relationship it has with community Trust.

The author, Eric Reese, is the owner of Out In Front Marketing and a certified Yoga Instructor. His blending of esoteric teachings into every day life offer a chance to experience more than just a job.

Eso-Merit Marketing and Gratitude that Develops Attitude

How often do you receive a thank you for your patronage? When you do, what are your thoughts? Are you more inclined to be a repeat customer?

These questions are in the scope of Eso-Merit Marketing in as much as we subconsciously react to simple gestures of humanity. It may seem simple enough but the intention of the gesture has more value if it is genuine than if it is procedural. To put it is layman’s terms, if you receive a thank you without thought, the value is minimal.

Appreciation of client relationships is the focal energy that constitutes the principle of gratitude. It is not the quantity of the appreciation but the energy that results in quality devoted to true relationship building. When a company betrays the trust of it’s supporters, the energy cannot be repaired by a simple I’m sorry. However, the energy of remorse cannot be ignored.  Toyota has worked to regain its trust in the market through a campaign targeted toward safety. This campaign has highlighted the history of safety in its vehicles. Can this effort be sufficient in the re-establishment of an icon of quality choice? The success will stand if the company will abide in the truth, acknowledge missing the mark, and deliver gratitude as its moniker. Without a clear connection to the truth, any advertising campaign will ultimately disappear from awareness with the perception of an inferior product.

The author, Eric Reese, is the owner of Out In Front Marketing and a certified Yoga Instructor. His blending of esoteric teachings into every day life offer a chance to experience more than just a job.

Humility Hallmarks Eso-Merit Marketing

We are better than the rest!

Our products are higher quality and last longer!

No one does it better than us!

What do each of these tag lines have in common? They are based on values that hold egocentric intentions and cannot draw prospects that develop into relationship customers.

We have discussed Truth and Service and their significance in Eso-Merit Marketing, now we need to take a look at Humility. As we have stated before, these concepts have existed since the beginning. The  collective ego of business has all but extinguished the joining of these principles.

When Gordon Gekko, in the iconic 1987 film Wall Street, said, “The point is ladies and gentlemen that greed, for lack of a better word, is good” he spoke for an entire generation that followed and chose to live for competitive intention. Greed is a collective intention that serves only its master. Over time the prevailing energy that is created by greed erodes the foundation of its very culture and when the destruction is complete the structure disintegrates.

When Humility is the core of belief and Service is the functional intention a market presence is developed that draws customers to the places where the message exists. Customers begin to embrace the culture even if it is beyond their own use or need. New opportunities are revealed that were neither expected nor apparent. Each action of truth based intention brings results that merit an increase in awareness and attention.

Humility may seem to be counter intuitive in the world of marketing. I have witnessed the growth first hand and the energy that is created when the intention is pure, is beyond imagination.  Truth must have the strength and conviction of trust in order for the culture of Eso-Merit Marketing to take root. However when it does, look out!

The author, Eric Reese, is the owner of Out In Front Marketing and a certified Yoga Instructor. His blending of esoteric teachings into every day life offer a chance to experience more than just a job.