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Current Political Marketing – Not an Eso-Merit Endeavor

What has changed in the political environment over the last millennium?

Let’s see… The number of politically connected corporations has dwindled? No that’s not it…

ummm… The amount of money used to finance campaigns has been capped? No that’s not it…

hmmm… How about – the candidates have decided to run on a platform of accomplishments and future efforts. No, I don’t think so.

Eso-Merit Marketing has principles that are based on universal teachings. The current muckraking of this particular election campaign and the tone of negative reinforcement, has had a tendency to suck hope out of the impending outcome. With tonight’s debate looming, what is needed in this time of uncertainty is hope and the the only way to convey this is through truth and intentional action. It is time to stop telling the public what the other guy is doing wrong. It is time to find out what the candidates plan to deliver and their intention of what is right.

Golden Rule

There has been countless references of late, in the media, to the Golden Rule. Most know it as, “Do unto others as you would have them do unto you.” I encourage my clients and all other businesses to take it farther. Keeping the attention and intention on the “do unto others” creates a total service base that allows the company serve not sell. When the marketing is delivered from a “let us help” voice with total commitment from management and customer service, the result is an atmosphere where relationships are fostered and continue to grow. Relationship marketing is part of Eso-Merit Marketing and is not new but the tools have changed and the ability to reach more potential clients keeps growing.  Always keep in mind that a healthy client makes for more stability in our own economic condition.


Eso-Merit Marketing is often a very subtle approach that allows the true essence of an organization to come forth a little at a time.

When developing an internet presence KISS is a very important concept. Keep It Simple, Simon should be the first thought of small business owners as they begin their foray into internet marketing. It is very easy for the owner to be sold on bells and whistles like virtual agents and navigational overload that works about as well as the all the car commercials that get “TIVOed” during prime time. Your potential leads are searching with a purpose that is quite often specific. If your presence aligns with the search & allows easy access (Front Page) to what the visitor is searching for, congratulations, you have succeeded in your first step!

How to do this and what comes next is held by all those who practice Eso-Merit Marketing. To learn more about what this means to your business and how to develop lead generation that works, contact any Eso- Merit Marketing Specialist at  wwwoutinfrontmarketingservice.com.

The author, Eric Reese, is the owner of Out In Front Marketing and a certified Yoga Instructor. These offerings are a blend of esoteric teachings for every day life  that allow a chance to experience more than just a job. Eric creates and implements internet marketing campaigns for small and medium size businesses. He also speaks to groups of various sizes about internet marketing and business relationships. He can be contacted at outinfrontms@gmail.com.